Juvia's Place
This project aims to create a supply chain plan for Juvia's Place. Taking inspiration from the brand's values, a new eye makeup starter kit is taken into account to create a comprehensive supply chain strategy.
Team - Simran Patel, Shruti Dasgupta, Camille Stelly
My Role - Research, Creative Direction, Strategist
The Story
Juvia’s Place is a cosmetics brand founded in 2015 by Chichi Eburu. Ebru recognized a problem in the beauty industry, a lack of makeup for deep-skinned individuals. Their project lays out a comprehensive supply chain strategy surrounding the launch of a new product: an eye kit that includes mascara, liquid eyeliner, and a kohl eye pencil.
This strategy will take you through the product concept and development, sourcing, macro and micro supplier analysis, production, costing, inventory management, transportation, warehousing, and logistics. This strategy is the foundation that Juvia’s Place can utilize to grow its brand, increase profitability, and have a competitive advantage in its market.
